There perhaps has never been such an uphevel in the world of marketing as in 2020-21. The Coronavirus pandemic brought a sweeping change in the marketing world. Social media became indispensable to marketing during Covid-19 lockdowns. It continues to be a critical tool post pandemic too.
Although it is wrong to say “post pandemic” because the Coronavirus is still wreaking havoc in many parts of the world, we would still refer to 2021 as the post pandemic era. This is an era that sees a whopping 74 per cent jump in marketing budgets targeted to social media. A survey report reveals that the budget was just 13.3 per cent in February 2020, while it reached to a 23.2 per cent in June same year. Investment on conventional marketing has seen a dip. It has been a historic turn in marketing, as almost all types and sizes of businesses on every corner of the Earth turned digital in their marketing. Digital platform was something that promised hope even during the bleak months of the pandemic. Even the best press release service depended wholly on digital. Marketing experts anticipate that, in the year 2021, investments on social media will continue to soar at 23.4 per cent of marketing budgets. This means that, if you are writing a press release, it should cater more to the digital audience. Marketing leaders must harness the social media marketing trend and plan their strategies that complement with the post pandemic world. Here are a few tips on how marketers can reap in the social media platform:
The best press release service can help you in the making of relevant content that fetches impressive media coverage and gives the intended results.
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