When you search for online press release distribution options, it is likely that you will come across a large number of newswire agencies claiming to be the best in the business. How well you select the right agency would obviously depend on your experience of distributing press releases. At the same time, you must also be very clear about the purpose of sending out a press release for distribution. Is it just for gaining SEO traction or do you have longer term goals like building credibility for your business or brand? A well written and tagged press release will anyway benefit your SEO but when your story appears on a well-read media, you gain credibility. Putting the press release in reliable channels Experienced marketers know which press release distribution sites can take their story to the right audience. You are likely to come across several newswire agencies claiming leverage in hundreds or even thousands of media outlets across countries and continents. The most basic question to ask at this point is whether distribution of your press release at such a scale is required. Surely, a large number if not most of the media outlets represented in this network may not be relevant to your business whereby your press release becomes spam for them. Knowing journalists who cover specific areas A good online press release distribution agency would not just have a large number of media outlets in different parts of the world but also know the specific journalists working there. One may ask “What’s the advantage of that?” but those in the press release business know better. It’s one thing for an agency to randomly send the press release to hundreds of media outlets in their mailing list. It’s quite another thing if it goes to a specific editor who covers your business segment. S/he would know best how and when to carry your press release in his/her media. Deliver the press release smartly for good impact There are certain operational niceties that exist between press release distribution sites and the media outlets in their network. For instance, knowing editors and how they function, especially the kind of press releases they prefer is something a business owner outside the newswire industry would not know. Everyone is passionate about his or her product and normally end up sending a long press release because they don’t want any attribute of their product to go missing in the story. Most editors prefer a brief note explaining the main message in just a few points. A reliable newswire agency will take your press release with as much seriousness as you would do. They won’t send your story randomly to every media outlet in their network without bothering about spamming the mailboxes of editors covering other business segments. This will affect your communication outreach more than the reputation of the agency sending the press release. Everybody is short on time especially editors in media outlets, who receive multiple press releases every day. They have to filter through all of that including your story and that’s why they need a press release that is brief and to the point.
0 Comments
Leave a Reply. |
|