The scope and impact of a press release on a brand is enormous when compared with the outcome of paid advertising and other promotional activity. Paid advertising is not just more expensive but is seen by the audience merely as a brand’s effort to hard-sell its products. However, building a good perception of your brand will require you to tell your story more convincingly. Publishing a full-page advertisement in a newspaper or broadcasting a 30 second commercial on TV cannot tell your brand story convincingly. For that you need to send your press release to a top press release distribution agency that will get it published in the right media platforms. Gain maximum credibility with press release When it comes to a product, which you expect your audience to purchase, your brand story needs to appear on a medium they can trust and relate with when they read it. It should not be like watching a two hour film to understand a story that was based on a novel. When you use a reliable and reputable online press release distribution service to send your story to the right media outlets, rest assured that it will get published. When that happens, your audience gets a sense of your product offering because reading it in a credible media convinces them about the value of the product. Press release campaign cost much less When you compare the cost of running a press release campaign with that of doing an advertising campaign on traditional media, you will easily see how economical a PR campaign is. It barely costs a fraction of what it costs to carry out an advertising campaign while the impact, both on the long and short terms, are impressive. Any brand that gets spoken about in the reportage section of a journal or newspaper, both online and occasionally on print, creates a better impact. Even sending your PR to a top press release distribution agency ensures much lower cost. Channeling press releases optimally There are scores of press release distribution websites making all kinds of claims about the scale and reach of their distribution setup. You need to know that a genuine online press release distribution service will never randomly send your press release to a cross section of media outlets. Different media outlets cover specific industries or niches and will not publish stories that are not relevant to their platform. For instance, if you are dealing in building material and your PR goes to a skin care cosmetics journal, the editor will send it to trash. A reliable and reputable PR agency will make sure to send your story only to journals and media outlets that are relevant to your industry segment as well as to your product offering. Such PR agencies also have excellent relations with the editors of the different journals and media outlets. This kind of rapport with editors who make the decision about carrying a particular story in their columns makes it easier for your story to get published in the right media platforms.
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