Structuring a press release that is exceptional is a tough task even during the best of times.
But during these Covid-19 days, the job offers extra challenges. We need to be extra careful in the time of this pandemic and must ensure that the press releases are appropriate to the situation. The unfortunate reality is the Covid-19 is continuing to spread and will do so for a while. As to be expected, corona virus has affected traffic on business websites and social media platforms as well. But things will catch up sooner or later. Online press release distribution will never go out of style. Public relations strategies are evolving and blending more with the social web – and closely interacting with influencers, consumers, and editors. With more people in “stay at home” settings, you need to make your releases eye catching. Here are a few approaches you can adopt: Include visual elements in your release With the media becoming increasingly more and more visual, it is imperative that you don’t stuff your story with reams of text alone. Visuals make a better connection with viewers. Do you know that a typical human attention span is 7-8 seconds? That is the time you get to grab your readers’ attention. This is the reason why smart marketers rely on graphics, images, and videos to support the text for their messages to get traction. But make sure not to overwhelm the entire press release with photos and videos. Bring out a proper balance to create quality and not quantity. Create headers that are eye catching An attention grabbing headline is the first thing that gets a journalist’s attention and convinces them that you have a newsworthy story. An effective headline is one that: • Focuses on what is fresh and impactful for the reader • Is not too long (preferably 10-12 words) • Gives the readers the angle of the story • Avoids being promotional Include calls to action One of the most ignored aspects of a press release is to drive traffic to the web page. The focus is usually on grabbing attention. Calls to Action or CTAs provoke a desired response from your target audience. There are several ways you can do it. Include phrases like “Learn more.” It makes sense not to make your press release promotional. High-pitched phrases that imply obligations are something that people shun. If you place “Learn more” appropriately in the release, people will willingly click it to know more about your company and products. The other phrases you can use are “Get our product catalogue”; “Visit Our Web Page”, etc. Attach images in your release If your story is about a new product, attach a proper image of the product that is being launched in a good background. If it is an announcement about a new CEO, include a professional portrait of the person working in office. Regardless of the situation we are in, corona virus pandemic or not, a well-crafted press release goes a long way in boosting your company image. Finally choose the best online press release distribution service to do the job. This helps in the long run.
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