If you have launched a new business and looking at creating a buzz without spending too much of your limited financial resources, then the best way to do it is to write a press release. In today’s business world where digital marketing is the norm, a press release can be used smartly to help you get the attention you want to spread the word about your brand.
A press release can be a powerful promotional tool. Only you must not make it appear obvious as Google may penalize you. A press release must be presented in a specific format and the marketing factor must be very subtle. It is recommended that you leave the writing and distribution of your press release for new business to an expert with the experience and knowledge of how to do it right. Stick To The PR Format As it is your first press release, obviously the focus will be on providing details about your business and notifying the media about your operations. If written well and if it sticks to the accepted format, you may find an online news outlet taking interest in your news release. They also might consider posting the information on its website. The most ideal scenario for your new business would be getting the attention of a reporter covering your industry and managing to schedule an interview during which you can share all the crucial details of your business operation and what are your plans for the future. However, this is easier said than done because journalists are generally very busy and may get dozens of PRs in their inbox on a normal busy working day. It may take some effort to drive their attention to your PR from among the numerous business press releases. The Headline Can Set The Tone for the PR Your press release for new business must have an interesting and attention-grabbing headline that can make the journalists click on it. Also, it is important to ensure that you get the core of your news story in the first couple of lines. Quotes are an inseparable part of a press release and are generally about the subject matter of the news story. The quote must be from someone who plays a key part in the decision-making process or from the top management. It is okay to use more than one quote in a press release if the management has something more to share about the company. Steer clear of technical language and industry jargon in a quote as it may end up confusing the journalist or the end reader. Add Value With Some Photos/Videos It is a great idea to add photos and/or videos to your business press release. However, make sure that these additions are relevant to the main story and form a smooth part of the whole PR narrative. Choose an established and reputed distribution agency to write and distribute your press release for new business as it can help you reach your announcement to a wider global audience across diverse media channels quickly and easily.
0 Comments
Leave a Reply. |
|