Publicity is food for any organization’s reputation. Positive publicity can build up a strong brand image as well as help companies achieve leadership position in a particular business domain.
While releasing marketing content in the form of advertisements has always been a go-to approach, a press release is still perceived as a simple yet effective mode of gaining positive and credible online exposure. Some companies adopt an approach of sending their news announcements directly to journalists instead of hiring newswire services. Why use press release marketing As organizations started appreciating the value of press release as an effective marketing tool, press release distribution started playing an important role in the scenario. Although the main purpose of releasing a news story is to keep target audiences informed about the new developments, a press release has an immense potential to strengthen brands. Any one of the best press release service provider companies can circulate a news story across thousands of media outlets across the globe. In all probability, few media channels would choose to publish your news release and some journalists may also build news articles if the announcement is found to be interesting by them. Many organizations run press release campaigns on a regular basis to build their online presence as a thought leader. By posting a news release that is specifically targeted to reach intended viewers, an organization can even generate leads for greater ROI. Key concerns of press release submission For a small or medium enterprise, the most important concern would be the cost of hiring any one of the best press release distribution service providers. This can also be the case with large organizations that need to balance their allocated budget for marketing. It is argued that a press release distribution results in generic circulation of the announcement and this may not generate the desired readership from relevant audiences. In fact, there is every chance that the press release may get lost in the din of thousands of other news stories. Automated news apps cannot be relied upon for consistent coverage of online business press releases. These free news service providers can hardly do any justice to your organization or brand because of the very process of distribution which is not aimed at specific target audiences. Significance of targeted media coverage Some of the best press release service providers adopt a focused approach of covering selected media platforms by studying the client organization and its brands. If you are running an apparel manufacturing company, the press release to announce your new clothing line must be targeted at fashion magazines, boutique owners, and lifestyle portals. This focused approach can remarkably enhance the prospects of a business press release as the viewership is not only defined properly but is also targeted appropriately. Thanks to the emergence of cheap press release submission services, one can choose from an array of distribution plans to suit the allotted budget. Modern newswire agencies use high-end resources to circulate press releases by targeting key news channels and their press reporters. Focused pitching can further enhance the coverage of your press release among intended readers.
0 Comments
Leave a Reply. |
|