Are you on the verge of launching a new product, or is there a new development in your company that you think is newsworthy? In either case you need good media coverage. Getting media coverage through good business press releases is a great way to get your story noticed. Unfortunately, many businesspersons feel it is a simple matter. All they do is circulate a strong sales pitch and then hope for the best. We must keep in mind that to get good publicity is hard work. It requires planning and well-thought out strategies. Your story must get media attention – and that means you must circulate a narrative that stands out. How do you do this? Establish rapport with journalists Pitching to the press means pitching to journalists. It will be even better if you do it well ahead of time. Smart businesses have long realized the importance of creating rapport with journalists. They know that for successful media outreach you need to develop workable relationship with the press or media persons. Create the right tone for your story Think of your launch from the media perspective. Even if it is a big event, your news will not get traction unless the narrative is exciting. Savvy marketers know there is lot more to creating electrifying content than churning out a great story. You must even synchronize an influencer campaign to generate interest, because opinions about your company from industry experts matter a great deal. But first things first – before you compose a press release make sure what your objective is. Keep in mind that you are targeting not just the media but your customers, as well. You want your customers to engage with you and act on the information provided by you. This simply means the release must contain CTA or call to action. Call to action conveys to your target audience exactly how they must respond to your story.CTAs must be powerful and highly persuasive. Here are three examples of CTAs, which you can think of including in your content. 1. Include No-risk offerings One great way to drive interest of the public to your new launch is by offering no risk free trials. You must understand that the potential buyer’s journey is long. You just cannot make them buy at the first instance. A free trial is a wonderful tool to convince them that your offering is a great product/ service. 2. Product or service information Somewhere at the end of the release, you can write, “To know more about our products / services, visit our website “ There are many who would like to know more about your company, its products and services. 3. Event promotion If you are planning the launch with great fanfare you would like a lot of people to attend.Include an event promotion call to action (CTA) in your release to raise awareness. There are several ways you can perk up your business press releases. A bit of research and a flare for marketing is needed.
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